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Wed, 15th Oct 2008  You can't miss Aamir Khan in the Tata Sky TV commercial doing the rounds these days. He's the man-woman crusader – he plays the husband as well as the wife! Continuing his relationship with the direct-to-home Tata Sky Ltd giant, Aamir will also be endorsing the new product from the company, called Tata Sky+.
Speaking on the occasion, Aamir said, "Tata Sky+ is unbelievable. I was watching a live cricket match and there was a phone call, and I could actually pause it and get back to it again."
It is a known fact that in hand phones, Shah Rukh Khan endorses Nokia and Aamir endorses Samsung. In DTH, SRK's the brand ambassador for DishTV. So, is Aamir taking on SRK in the DTH sector as well?
"DishTV? What is that?" is how Aamir dismissed the question and refused any further probing much to everyone's amusement. Aamir had displayed the same attitude when he was appointed the Samsung brand ambassador a few months back. READ ABOUT IT HERE: Aamir says SRK likes to come in second This in a way shows the level of the actor's commitment to the brands he chooses to promote.
And what does he have to say on Amitabh Bachchan's hospitalisation? "I'm in touch with Abhishek regularly and I wish he (Amitabh Bachchan) gets well soon."
On being asked if he chose classy products for endorsement on purpose in keeping with his intelligent image as an actor, Aamir said, "I'm fairly massy as an actor. I choose products based on their quality, what the company stands for and how creative is the advertisement."
On shooting the Isko Lagaa Daala, To Life Jingalala commercial, he said, "It was a very difficult and challenging commercial to do. At the same time, it was great fun."
So, what programmes does Aamir like to watch?
"I like sitcoms – Friends, Seinfeld, and the History Channel. I also like Takeshi's Castle (the show on Pogo). My daughter told me to watch it (smiles)."
The new Tata Sky+ set top box has various unique features – like Live Pause and Live Rewind/Forward. The Record facility is also unique in the sense that it allows one to record one programme while watching the other using the 'two tuner' system. Two programmes can also be recorded twice.  | 
